Call for charity fundraising

Social media, TV & radio appeals, shops on the high street, sending a letter….how do charities raise awareness and funds? Well partly it will depend on the nature and size of the charity. So whilst larger organisations may be able to afford national publicity, those who are fundraising for more local projects will have to target their appeals in a much more localised way.

In this multi-media world it can be tempting to focus efforts on internet-based approaches; taking to twitter or facebook for example. However, charities shouldn’t ignore the positive impact which can be gained from telephone fundraising. So much so that the Institute of Fundraising (IoF) writes that telephone fundraising is still “a crucial way to develop relationships with supporters.”

That remark came at the launch of a new IoF guide to telephone fundraising.  The guide (‘A Good Call: Using the Telephone for Successful Fundraising’) highlights ten possible areas for having a conversation with supporters as well as setting out guidelines for planning and running a telephone campaign. The areas for consideration include reaching new supporters, saying thank you and encouraging existing supporters to diversify their involvement, perhaps by taking part in a fund raising effort.

In advance of the launch of the guide an IoF survey revealed that 74% of respondents currently use the telephone as part of their fundraising strategy; with 85% of those seeing calls as a way of welcoming and building relationships with supporters. However, 40% of those surveyed were less confident in the regulatory aspects of fundraising, including GDPR. They may find the section within the guide on the legal aspects of telephone fundraising including links to websites containing further information of particular assistance.

The IoF guide also includes a handy ‘myth buster’ section including the question of whether costs associated with telephone calls and services mean that telephone fundraising may be confined to the larger charities. One of the responses to that concern highlighted the scalability of telephone fundraising “from tens of supporters to tens of thousands.” Now whilst that scalability will partly depend on the people resources which the charity can call upon, it also depends on having a telephone system which is capable of scaling as required.

Recognising the important part which charities play in day to day life, Callagenix is pleased to be able to offer preferential rates for charity phone systems. With a level of discount on regular service costs which is usually only offered to large corporates, allied to reduced call charges, charities have the chance to build a phone system and calling package which could optimise their telephone contact with supporters and beneficiaries.

Moreover, by deploying an 0300 telephone number, charities can help to mark themselves out from the normal business mix; thereby increasing their visibility. With calls to 0300 numbers costing the same as a local call, and therefore being free as part of most minutes packages, those looking to call upon the charity’s services as well as those looking to offer support may be encouraged to call without having any concerns about how much the call is likely to cost.

Written by Alison