Charity fundraising

Charity begins at home runs the saying. And that may in part be true; if you see home in the terms of staying true to the culture and ethos of the organisation. However, unless you also reach outwards to potential donors and recipients then the chances of delivering your aims and objectives are going to be severely curtailed.

That’s why effective fundraising can be key to not only the survival of the charity but also to its ability to help others. Now it could be tempting to adopt an ‘anything goes’ attitude in respect of fundraising; but to do so would not only be potentially illegal, it could also negatively affect the reputation not only of the charity but also of the charity sector.

In order to provide clear guidelines on acceptable fundraising practices the Fundraising Regulator has set down a code of practice which it expects fundraisers across the UK to uphold. The code isn’t straightforward having to encompass multiple scenarios and at present, in the words of the regulator, comprises “twenty different sections, additional rulebooks, legal appendices and additional guidance.” In the light of this the Fundraising Regulator has launched a consultation which aims to review the style, presentation, clarity and accessibility of the code. Areas covered include the use of plain English, an incorporation of fundraising rulebooks within the code and an improved layout. The consultation closes on Friday 16 November with responses being requested online, by e-mail or by post.

Whilst looking at the Fundraising Regulator it is worth noting a warning which the regulator has issued with regard to spoof emails. The regulator has been made aware of a spoof email which has been sent to some charities “asking for money for the Fundraising Preference Service or saying that an invoice is due.” The Fundraising Regulator has clarified that the cost of its service is paid for by the fundraising levy which applies only to organisations which raise in excess of £100,000 per annum.

Of course, fundraising is only one side of effective charity delivery. In order to maximise the funds spent on furtherance of the charity aim, good cost control is also important. According to the Charities Aid Foundation in 2017 £10.3billion was given to charities in the UK.  Their data indicates that 60% of the population gave directly to charity a figure which remained largely unchanged from the previous year. Whilst that on the face of it is a significant sum, the demand for charity services is such that every penny counts.

Callagenix recognises the important part which charities play in society by offering discounted rates for charities. The discounts apply to both call charges and service costs such as virtual switchboards, caller divert and answerphone.

Callagenix also offers charities the opportunity to opt for an 0300 telephone number. These numbers are reserved for charities and other non profit-making organisations. Calls to 0300 numbers are charged at a local rate and therefore are free from most inclusive call packages. By using an 0300 number charities not only signal their status, they also help and encourage people to get in touch.

Written by Alison