Communicating globally

How do you connect the world? Is it through attention to building excellent telephone and internet networks? Or perhaps the answer lies in communication and diplomacy?

On Friday 11th June the leaders of the G7 group of nations arrive in Cornwall. The mission, according to the G7 website, is to “unite leading democracies to help the world fight, and then build back better from coronavirus and create a greener, more prosperous future.” With the pandemic and global warming on the agenda that task is not an easy one. Perhaps that’s why, in addition to the G7 countries (UK, Canada, France, Germany, Italy, Japan, USA), EU leaders have also been invited to the summit, alongside leaders from India, South Korea, Australia, and South Africa.

The G7 is no stranger to challenge. According to UK Prime Minister Boris Johnson “the G7 has long been the catalyst for decisive international action to tackle the greatest challenges we face.” And the summit is one way for those challenges and potential solutions to be placed before a global audience. But, when the meeting is over unless the talking goes on the imperative for action will also die away.

That drive for global communication not only underpins bodies such as the G7; it also impacts on businesses which are looking to trade across the world. Maintaining and promoting open lines of communication can help businesses not only to stay in touch with their clients and suppliers; it can also help to build ever closer ties. Sometimes face to face meetings may be required but organisations shouldn’t discount the importance of robust telephone links.

With that in mind, what telephone tools do businesses have at their disposal? Let’s look at a few of the options available:

  • Business telephone numbers. Businesses are no longer confined to a single number, or even a single type of number. With a range national and international numbers to choose from including freephone options; businesses can pick their numbers to suit their potential customers. 
  • VoIP. Making calls over the internet can be measurably cheaper than over normal phone lines. Making use of VoIP therefore could help businesses to stay in touch more readily as they are not burdened by cost considerations in the same way.
  • Call conferencing. Linking multiple offices via call conferencing could help businesses to streamline development or negotiation times. When you can quickly and easily link your supplier or customer with your key personnel you can avoid misunderstandings and really work to design a solution which is acceptable for both sides.
  • Telephone divert. Whether you are working from one or multiple offices, telephone divert mechanisms can help you to stay in touch. From follow the sun options which switch calls between global offices depending on the time of day, to straight divert which transfers your calls to wherever you are; a judicious use of call transfer systems could help you to be available to your customers no matter where you are working. And if you are trying to keep the line free for that one key call then caller announce will let you know who is calling before you answer.
Written by Alison