It’’s Good News Week

Reports out from the British Chambers of Commerce (BCC) and the Confederation of British Industry (CBI) indicate that the UK economy is well on the way back to full health. The CBI’s economic growth indicator for May is particularly impressive, reporting a balance of +35%, the highest level seen since records began in 2003. 

Partly reflecting this resurgence and with reports of a strong second quarter in 2014, the BCC has upgraded its growth forecast from 2.8% to 3.1% in 2014 and from 2.5% to 2.7% in 2015.  Growth levels have not exceeded 3% since 2007 so if the BCC forecast bears up it is good news for the economy.

Commenting on the forecast CBI deputy director-general, Katja Hall, said “What’s encouraging is that growth is becoming more broad-based, with solid increases in business investment over the past year. This bodes well for the year ahead.”  However, both the BCC and the CBI added notes of warning to the effect that the recovery started from a low base and therefore still has some way to go. 

For business though, the positive news can only be an encouragement to step up their marketing campaigns and make the most of the recovery.  With funds generally still tight, this means optimising campaigns across marketing channels.  In a social media era, it can be all too easy to become locked into the campaign and into growing followers without taking time out to analyse success.

One way in which the success, or otherwise, of campaigns can be judged by using multiple phone numbers across the marketing mix.  With a different phone number for each campaign it is easy to compare the numbers of callers who have responded to each campaign.  And with a hosted telephony service there is no need to have separate phone lines for each number.  All calls can either be diverted to a single number, or can be programmed to be routed to set extensions across the business. Either way, caller statistics will help businesses to analyse which campaigns have been successful and which could do with some tweaking.

Advertising multi-line contact numbers is not confined to the larger businesses either.  Low volume, multi-number packages have been designed for businesses which have a low volume of calls but who want to advertise multiple numbers.  And, as you’d expect from Callagenix, the multi-number packages are flexible and can grow as business needs change.

Written by Alison