Retaining Telephony Choice

How do you pay for small purchases? Are you an enthusiastic early adopter of one or more of the smart pay options, do you prefer to make use of your credit or debit card, or is cash still your preferred option?

According to a report from the Bank of England, despite all the new technology the demand for cash remains strong. In fact, the report says that there is currently the equivalent of £1000 in circulation for every person in the UK. It’s hardly surprising therefore that the bank is looking to develop and launch new banknotes which are made of a longer lasting material than the current paper ones.

Admittedly, the Bank of England say that only half of current notes are in circulation within the mainstream economy with the remainder being either used abroad or as cash payments within the shadow economy. Even so, and despite the rise of technology, the bank report says that “Cash is not likely to die out any time soon.”

That’s not to say that people aren’t also looking towards the new electronic payment models. We like the new ways of payment and we like cash; in short, we like to have choice. And it’s not just when it comes to our finances that we prefer to be given options rather than being told what to do. Take business telephony for example. As technology advances, the options for business telephony expand. But whilst some businesses will make use of the increased range of telephone services available, others will prefer to stick to more traditional choices.

Here again, it is the choice which matters most and businesses which choose options to suit their working model are far more likely to be happy with their telephone service than those who feel that options are being forced upon them. So whilst some may prefer a simple telephone line with or without answerphone, others may opt for multiple telephone numbers allied to a virtual switchboard which can be simply programmed and reprogrammed as required.

Similarly, if the business/client relationship is particularly strong then businesses may adopt telephony models which ensure that clients receive swift and personal responses. For the smaller business in which there are times when it is not possible to answer calls, the use of a virtual telephone assistant service keeps the personal touch by ensuring that calls are always answered by a person, rather than switched to answerphone. Larger businesses may instead decide to employ a telephone number recognition system which automatically and seamlessly transfers calls from designated numbers to a nominated contact. This means that when your key client phones they will instantly be transferred to their relationship manager without having to endure a press number or call transfer system.

Whatever the telephony system chosen, the key to successfully integrate it into your business model is to ensure that can be changed quickly and easily as the needs of the business alter. Taking on a fixed package with no option to change is akin to being forced to deal only in cash. It might be all right in the short term, but sooner or later business will suffer through lack of choice.

Written by Alison