Tech Savvy Phoning

An Ofcom report into our communication habits has revealed, unsurprisingly, that the ‘millennium generation’ of 14 and 15 year olds are the most technologically-savvy of all of us. This is the generation which has grown up with broadband and digital communications at their fingertips and they therefore are developing fundamentally different communication habits, even when compared to 16 year olds.

Because of this, the report reveals a peak ‘digital quotient’ for those in their mid-teens with the score then slowly falling away with age. Interestingly six and seven year olds have a score which matches that of those in their late whilst the score drops off steeply for older generations.

Although those in their mid-teens are leading the way, the report also reveals that overall we are using the internet as a means of communication far more than we ever were before.  Smartphone and tablet availability allied to 4G technology now means that we spend more time communicating each day than we do sleeping. Multi-tasking and the use of devices has resulted in the average adult now spending eleven hours a day using media or communicating devices, an increase of two hours per day on the last survey in 2010.

Interestingly, this increase in digital use has not stopped us from our love of books with 84% of adults having a book collection, albeit this is down from the 93% reported in 2005.  But with the rush to embrace digital communications, it is perhaps surprising that some organisations still rely on ‘old fashioned’ telephone lines rather than VoIP for their communication systems.  VoIP, or internet telephony, transmits voice conversations via the internet or an IP connection. Businesses which opt for VoIP can still make VoIP to landline calls or receive calls which originated on a landline but these calls are generally at a fraction of the cost of normal landline to landline calls. Better still, Callagenix VoIP to VoIP calls are generally free, helping to open up internal communications for multi-office organisations.

Allied to a virtual switchboard, the use of the internet for calling can bring the functionality of a sophisticated PABX system to smaller organisations at a fraction of the cost of a manual system. Call diversion and forwarding, call recording and other functionalities can be programmed as often as required, helping today’s business person to get out and about without missing a call. And with the Ofcom survey revealing that 41% of workers are taking part in work-related calls outside their core working hours, the more flexible the system, the better the work-life balance can be.

Written by Alison