Changes to Non-Geographic Numbers

From 1st July 2015, Ofcom are bringing in changes to how calls made to most non-geographic numbers will be charged and displayed.

Call charges for numbers starting 084, 087, 118 and 090  will be split into two parts and owners of these will need to display the cost in a standard way wherever these numbers are promoted.

In addition, calls to 080 and 0808 freephone numbers will now be completely free from both landlines and mobiles. This will slightly affect the inbound call rate for operators as mobile callers will no longer be contributing towards the costs.

Changes to Non-Geographic Numbers

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  • From 1st July 2015 call charges for 084, 087 and 090 numbers are changing
  • Call charges will be split into a service charge and an access charge
  • You will be required to display a message including the service charge wherever you share your number
  • Calls to 080 freephone numbers will also be free from both landlines and mobiles
  • Our inbound call rates and bundles for 080 numbers will be adjusted to cover the increased costs

Am I affected?

These changes apply to you if you currently operate any of the following number ranges through Callagenix:

  • 0800 / 0808 freephone
  • 0844, 0845, 0870, 0871, 0872 and 090 premium rate

Other number ranges are not affected by the updates.

The new rules will apply to calls made from residential lines and consumer mobile phones.

Here's what you need to know about the upcoming changes and how they may affect you:

084, 087, and 090 numbers

In order to make things clearer for the consumer, the cost of calling these numbers will now be broken up into two parts - the service charge and the access charge.

1. The service charge 

This is the part we know - it is the rate to call each number range, mostly changed per minute, although some specialist 090 numbers are charged per call.

If you operate an 084, 087 or 090 number with Callagenix, you can find the updated service charge (ex.VAT) for your number at the bottom of this page.

2. The access charge

This is an additional rate set by the caller’s phone service provider, so will vary from service provider to service provider.

You may have noticed that the cost of the service number is slightly higher than before the changes. This increase is as a direct result of additional rulings by Ofcom banning the use of “set-up” or “connection” fees by service providers. From July 1st service providers will only be permitted to change a per minute (or per call) access charge.

Although this new split-charge system may appear to cost consumers more at first glance, Ofcom predict the increased clarity of the cost of a call should actually save money in the future and probably result in more calls being made to non-geographic numbers.

Displaying the cost of your number

As the operator of one of these numbers you will be obliged to display these service charges alongside your number, such as on your website or marketing materials. Now would be a good time to review all the places your number is listed and make a plan to update them accordingly.

The recommended format to use alongside your number is:

        "Calls cost x pence per minute, plus your phone company's access charge."

For premium rate line operators who charge per call, instead of per minute, the recommended format is:

        "Calls cost x pence / £x, plus your phone company's access charge."

If you have any questions on this please contact us for clarification.

Revenue generation numbers

If you currently earn revenue on your numbers this will remain unaffected. You will receive the same rate as before. You do not need to disclose this when displaying your number.

0800 and 0808 freephone numbers

080 freephone numbers have always been free to call from a BT landline but could be expensive when called from a mobile. This is now changing as Ofcom has declared all calls to 080 numbers must be free from both landlines and mobiles.

If you currently operate an 0800 or 0808 number the amount you pay for incoming calls on these numbers will soon be rising (no matter which provider you are with).

Whereas before, mobile callers used to pay for a large part of the cost of the call,  the emphasis has shifted so the operator of the number will now pay a contribution to receive calls made from mobiles.

As a result, we will slightly increase the cost of receiving calls made to our 080 numbers to allow for calls being made from mobiles. 

New inbound call rates for 080 numbers

From 1st July 2015 our standard call charges for 080 numbers will rise from 4p/min at present, to 5p/min. 

We will also be reviewing our monthly bundles and reducing the number of inclusive minutes that come with each package to reflect the increased cost of each call.

Updated service charges - from 1st July 2015

The tables below show the updated service charges for our 084, 087 and 090 number ranges. You will need to display the relevant rate alongside your phone number whenever you share it.

084 and 087 Numbers

Service Charge (per min, ex. VAT)

0844 5.8333p
0845 5.8333p
0870 10.8333p
0871 10.8333p
0872 8.3333p

The service charge for 090 premium rate numbers is charged either per minute or per call, as follows:

090 Premium Rate Numbers

Service Charge

(per min, ex. VAT)

Service Charge

(per call, ex. VAT)

090 4014 83.3333  
090 4034 41.6667  
090 4072 8.3333  
090 4129 62.5000  
090 4277   83.3333
090 4307   25.0000
090 4413   8.3333
090 4517 83.3333  
090 4609   41.6667
090 4642   33.3333
090 4679 125.0000  
090 4713   58.3333
090 4723   120.8333
090 4753   120.8333
090 4773 58.3333 58.3333
090 4792   62.5000
090 4801   83.3333
090 4833 58.3333 58.3333
090 4901   20.8333
090 4921   83.3333
090 5116 20.8333  
090 5151 50.0000  

Any questions?

Please email us via or call us on 0333 247 0000 and we'll be happy to answer them for you.

We are also happy to use these changes as an opportunity to review your current numbers and usage and suggest possible alternatives (such as the 03 number range) if required.

To get started, call us on +44 (0) 333 247 00 00 or click here to pick a number