Case Studies
Horse racing tipster line with PIN entry
Business Issue - How can I provide a flexible way to give racing information to the general public?
Services - PIN Entry and Information Line
Total Service Cost - 70p per day
Brendan Gilligan Racing (BGRC) was looking for an easy, yet flexible way to provide daily/hourly-racing information to the general public and for club members. They needed to provide a range of phone numbers to play tipping information, with the addition of a PIN entry service for their premier racing club members.
They said the service had to have the following features/benefits:
- Racing information needs to be updated immediately by:
• Telephone or
• The Internet or
• By Uploading sound files.
- The number of telephone lines needs to expand and contract in line with
the number of punters calling in
- The ability to control, manage and change the service in real time 24
x 7.
- Provide detailed call statistics
- Must be flexible, expandable and Easy to use.
In addition, they did not want to buy any additional telephone equipment, or spend thousands on a contract.
How the issue was resolved
Callagenix provided BGRC with all these services, allowing them to, run, create, and manage all their tipping lines themselves 24x7.
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