Competition Line

Run your own competition phone lines by posing a question to callers and offering them a choice of 3 possible answers.

When you want to promote a product or generate revenue by running a competition, Callagenix has the solution for you. With a specially chosen mix of Callagenix services such as premium rate line and automatic call answering, the Competition Line solution enables your callers to select their response from three options.

Competition Line Overview

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  • Ability to handle tens of thousands of calls per hour.
  • Fully customisable messages.
  • 24-hour automatic call answering.
  • Online customization and management.
  • Set the cost per minute to between 10p and £1.

How does it work?

In order to run a premium rate service you will need to comply fully with the PhonepayPlus code of practice including registering as a service provider and providing Callagenix with suitable contact and ID documentation. Registering as a service provider with PhonepayPlus should take no more than 5 minutes on their web site. Full instructions and links are provided if you email

Once you have registered with the PSA - Phone-paid Services Authority (previously known as PhonepayPlus), Callagenix will set up your premium rate number. Your competition line will then be ready for use, and we will give you full details of how to upload messages and manage the service.

In a nutshell, to run your competition you set up a premium rate phone number that callers dial to enter. You then pose a question to them and they choose from a list of options (usually three) by pressing a key on the phone. If they give the correct answer you then give them the chance to leave their contact details, whereas if they guess incorrectly they are played a message telling them and asking them to try again.

You get paid for every call received. The amount will depend on the number you choose and the rate set - we are happy to advise on this.

You can specify a cost per minute for callers of between 10 pence and £1.

Typical users

  • Organisations setting up a competition line for fun or for income.
  • Companies using a competition line to promote a product or brand

Competion Line Typical Set Up

When setting up a competition line, we typically include the following services:


This can vary - please contact us.

To get started, call us on +44 (0) 333 247 00 00 or click here